A well-crafted brand kit is the cornerstone of establishing a strong and memorable brand identity.
It serves as a comprehensive visual and conceptual guide that encapsulates the essence of your business.
Consisting of key elements such as logos, color palettes, typography, and brand imagery, a brand kit ensures consistency across all your marketing materials, be it digital or print.
This visual uniformity not only enhances brand recognition but also instills a sense of trust and professionalism in your audience.
By presenting a cohesive and polished image, a brand kit becomes a powerful tool for communicating your values, differentiating yourself from competitors, and leaving a lasting impression on your target market.
Why it's important
BRAND KIT & IDENTITY
What is included?
Market research
Competitors' analysis
Brand guidelines
Brand identity:
Logos (primary, secondary and submark)
Brand's palette
Typography and font's combination
Timeline
WEEK 1
Market research
Creation of two concepts
Client's approval of one of the two
WEEK 2
Brand identity creation
Brand guidelines
WEEK 3
Revision/Approval
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